In today’s fast-paced, data-driven business world, companies are turning to automation platforms to streamline complex operations. One such company, Forma.ai, has emerged as a leader in the sales performance management (SPM) space by offering innovative solutions for commissions and compensation processes. However, a question frequently asked by analysts, job seekers, and those curious about the tech industry’s growth is: How many employees does Forma.ai have? The answer provides an insightful look into the company’s scale, growth trajectory, and industry positioning.
Forma.ai, founded in 2016 and headquartered in Toronto, Canada, has grown significantly over the past few years. As of recent data, the company employs approximately 150 to 200 people across various departments. While this number may fluctuate due to hiring trends and expansion into new markets, it reflects a robust team size for a company in the enterprise software sector.
Understanding the Team Structure
The headcount at Forma.ai isn’t just a number—it’s a reflection of how the company operates and strategizes. The company’s workforce is composed of professionals with diverse skill sets, such as:
- Software Engineers – Architects and developers who build and maintain the Forma.ai platform.
- Sales and Marketing Experts – Professionals who drive business growth, brand recognition, and client engagement.
- Product Managers – Visionaries who guide the development roadmap based on client and market needs.
- Customer Success Managers – Teams that support clients post-sale, ensuring satisfaction and adoption.
- Data Analysts – Experts who analyze compensation data and optimize performance strategies through AI.
Each department plays a key role in delivering a seamless and intelligent platform that transforms how enterprise sales teams are incentivized and managed.
What Does This Headcount Tell Us?
The range of 150 to 200 employees paints the picture of a mid-sized tech startup that’s scaling aggressively yet thoughtfully. Unlike smaller startups that have fewer than 50 staff members and are still finding product-market fit, Forma.ai appears to have matured past this stage. At the same time, it’s not yet the size of tech giants, which often have thousands of employees. Instead, Forma.ai’s workforce gives it the agility of a startup while offering the resources needed to handle enterprise clients.
Growth in employee count also correlates with funding events. Forma.ai raised a notable $45 million Series B round in 2022, and part of this capital infusion has been used to strengthen teams across engineering, customer success, and go-to-market operations. The funding support and streamlined hiring approach ensure that teams are not only growing in size but also in skill and ambition.
Hiring Trends and Remote Culture
In line with modern workplace trends, Forma.ai has embraced remote work and hybrid models, enabling them to tap into global talent without being restricted to their Toronto base. This approach not only boosts candidate diversity but also increases their employee capacity while optimizing for productivity and innovation.
The company frequently lists positions in various locations such as:
- Toronto, Canada (Head Office)
- San Francisco, California
- Remote-first roles across North America
This distributed workforce model is particularly beneficial for collaboration across time zones and serving international clients with quick turnaround times.
Comparing With Industry Peers
Forma.ai’s current employee count is competitive when compared with similar players in the SPM software market. For instance:
- Xactly Corp., a larger veteran in the field, employs over 600 people worldwide.
- Spiff, another emerging SPM solution, reportedly has around 200 employees.
- Anaplan, while focusing more broadly, boasts a global staff in the thousands.
Forma.ai seems to sit comfortably between being a startup and evolving into a mid-level contender in this landscape. This positioning enables the company to move fast, innovate, and pivot more easily than larger counterparts.
What the Future Holds
Given current growth patterns, Forma.ai is likely to continue expanding its teams as its client base grows. Hiring will likely be strategic, emphasizing talents in artificial intelligence, data science, and customer experience. Their roadmap includes expanding internationally, which may further increase headcount and regional presence.
In conclusion, the current employee count of 150 to 200 is more than a metric—it’s a sign of momentum in a competitive industry. With tech-forward leadership, innovative product offerings, and a scalable structure, Forma.ai remains one to watch in the coming years.
